The Downliner - part 6
How to use The Downliner effectively Part 6
In the last chapter (Part 5) you were shown an effective method of listbuilding through an Autoresponder of your choice.
Then you were shown a very simple, but effective method of using The Downliner to create your own Capture pages.
You were also given an idea in early chapters on what kind of messages your Autoresponder should contain to promote retention in your list but now we are going to move to the most important part of your training.
Traffic
It should, by now, go without saying that if you build the best product in the world, without the audience it will never realize its full potential and the same goes for what you just did over the last 5 chapters of this course.
Hopefully you followed the steps and by now, have an autoresponder with useful information as well as a capture page with which to promote it. If you don't then it is highly recommend you backtrack this course until you complete the 5 tasks otherwise what I am about to tell you will end up being wasted on the thing every new starter promotes which is the same old material that a site provides and is being promoted by everyone.
In order to get ahead in this business you have to stand out and in order to do that you have to understand that going with the grain is only going to get you so far so you need a lick of originality.
So with that said lets move onto the reason you joined The Downliner in the first place.
Types of Traffic
When you research the Network Marketing industry you are going to find there are many different types of traffic each with their own learning curve and cost but the most common ones used by marketers are (and we will be going through each one together):
Traffic Exchanges, Safelists, Text Ad and Banner Ad Exchanges, AutoSurfs, PTP (Paid to Promote), PTC (Paid to Click), CPC (Cost Per Click otherwise referred to as CPA), Solo Ads and Social Networks.
Traffic Exchanges
Most commonly used are the free methods or nearly free methods of promotion and these are in the form of "I'll show you mine if you show me yours" advertising. This basically means you'll view others sites in return for credits which you then use to show them your own sites.
Credits, which is the universal currency in Traffic Exchanges, can be earned through surfing or purchased.
On some exchanges you are provided an incentive to click a banner and whilst this can increase activity it also increases your need to surf or buy more credits.
So what would you use a Traffic Exchange to promote?
Alot of people find the reason the majority surf is not only to show thier own sites but also to seek other ways to advertise so the highest converting sites on Traffic Exchanges are, believe it or not, other Traffic Exchanges!
That and capture pages. It's never a good thing to promote an opportunity out of the box unless you have a lot of money or time to spend on getting those opportunites seen by others. New hype sites are the exception because the chances are good that these have already being viewed repeatedly by other surfers and so you enter yourself into the game of pure luck. Will your opportunity be shown enough for your own site to be the next viewed and joined? You have no way of knowing and so your carefully planned process of promotion becomes an international lottery situation where you may be lucky enough to bag a referral!
But why would you want to market like this in the first place? The truth is programs come and go and its rare that some sites make it past the 2 year mark (you know which sites I am talking about here, lol) so why are you spending all of your time promoting something that is essentially benefitting others whist leaving you the breadcrumbs considering you did all the work?
Instead why not build yourself a go-between so when the hype dies down on those programs you still have the contact you can send the "next big thing" to? You already know what the go-between is because we have discussed it in this course.
Safelists
Now the nature of how a Safelist works and the sheer misinformation being spread about them is very interesting. The idea is the same as a Traffic Exchange except instead of sequential viewings of sites you are given a link to click to view them, mainly in the form of an email.
When you click the email you are given credits so effectively you viewed someone elses site to earn credit to show your own.
So where's the misinformation?
Well recently a site launched that allows you to build your list seemingly on autopilot (no names given in this example) and within it are listed the highest and lowest converting traffic sources. Top of this list are Safelists but why is that? Well now you are going to learn the reality in the numbers and it may shock you to find that in comparison the truth is much worse than you think.
Let's take an example.
You assign 5,000 credits to a Traffic Exchange and promote a capture page and you spend 5,000 credits sending an email to 5,000 members.
You gain 2 signups on the Traffic Exchange traffic but only 1 on the Safelist so which is better?
Now obviously you would say the Traffic Exchange is the winner in this example but thats where deception in numbers comes in.
According to the list in question Safelists are shown to convert at 250:1 and Traffic Exchanges at 3,800:1 and with those numbers you would be forgiven for assuming that you get 10 times more conversions at mailers than you would at Traffic Exchanges.
However this is not the case, in fact its far from it because of one main and very important difference.
The numbers are based on views only.
Now seeing that the average active safelist gets around 60-100 clicks per 5,000 mails sent you can start to see how those conversion rates are woefully misleading.
For a Safelist to live up to its 250:1 conversion rate you would need to send to 20,000+ members or at least send the same message 4 times to 5,000 each time totalling 20,000+ credits.
Now for a Traffic Exchange to live up to its 3,800:1 conversion rate you would need how many credits? 3,800!
So don't be fooled by a Safelist winning in the conversion war every time because unlike a Traffic Exchange, sending to 5,000 doesn't mean you are going to get 5,000 views!
With that we are going to finish this Chapter and continue on the various types of traffic in the next chapter so keep a lookout for that!
Until then,
Your mission should you choose to accept it:
How to use The Downliner effectively Part 6
In the last chapter (Part 5) you were shown an effective method of listbuilding through an Autoresponder of your choice.
Then you were shown a very simple, but effective method of using The Downliner to create your own Capture pages.
You were also given an idea in early chapters on what kind of messages your Autoresponder should contain to promote retention in your list but now we are going to move to the most important part of your training.
Traffic
It should, by now, go without saying that if you build the best product in the world, without the audience it will never realize its full potential and the same goes for what you just did over the last 5 chapters of this course.
Hopefully you followed the steps and by now, have an autoresponder with useful information as well as a capture page with which to promote it. If you don't then it is highly recommend you backtrack this course until you complete the 5 tasks otherwise what I am about to tell you will end up being wasted on the thing every new starter promotes which is the same old material that a site provides and is being promoted by everyone.
In order to get ahead in this business you have to stand out and in order to do that you have to understand that going with the grain is only going to get you so far so you need a lick of originality.
So with that said lets move onto the reason you joined The Downliner in the first place.
Types of Traffic
When you research the Network Marketing industry you are going to find there are many different types of traffic each with their own learning curve and cost but the most common ones used by marketers are (and we will be going through each one together):
Traffic Exchanges, Safelists, Text Ad and Banner Ad Exchanges, AutoSurfs, PTP (Paid to Promote), PTC (Paid to Click), CPC (Cost Per Click otherwise referred to as CPA), Solo Ads and Social Networks.
Traffic Exchanges
Most commonly used are the free methods or nearly free methods of promotion and these are in the form of "I'll show you mine if you show me yours" advertising. This basically means you'll view others sites in return for credits which you then use to show them your own sites.
Credits, which is the universal currency in Traffic Exchanges, can be earned through surfing or purchased.
On some exchanges you are provided an incentive to click a banner and whilst this can increase activity it also increases your need to surf or buy more credits.
So what would you use a Traffic Exchange to promote?
Alot of people find the reason the majority surf is not only to show thier own sites but also to seek other ways to advertise so the highest converting sites on Traffic Exchanges are, believe it or not, other Traffic Exchanges!
That and capture pages. It's never a good thing to promote an opportunity out of the box unless you have a lot of money or time to spend on getting those opportunites seen by others. New hype sites are the exception because the chances are good that these have already being viewed repeatedly by other surfers and so you enter yourself into the game of pure luck. Will your opportunity be shown enough for your own site to be the next viewed and joined? You have no way of knowing and so your carefully planned process of promotion becomes an international lottery situation where you may be lucky enough to bag a referral!
But why would you want to market like this in the first place? The truth is programs come and go and its rare that some sites make it past the 2 year mark (you know which sites I am talking about here, lol) so why are you spending all of your time promoting something that is essentially benefitting others whist leaving you the breadcrumbs considering you did all the work?
Instead why not build yourself a go-between so when the hype dies down on those programs you still have the contact you can send the "next big thing" to? You already know what the go-between is because we have discussed it in this course.
Safelists
Now the nature of how a Safelist works and the sheer misinformation being spread about them is very interesting. The idea is the same as a Traffic Exchange except instead of sequential viewings of sites you are given a link to click to view them, mainly in the form of an email.
When you click the email you are given credits so effectively you viewed someone elses site to earn credit to show your own.
So where's the misinformation?
Well recently a site launched that allows you to build your list seemingly on autopilot (no names given in this example) and within it are listed the highest and lowest converting traffic sources. Top of this list are Safelists but why is that? Well now you are going to learn the reality in the numbers and it may shock you to find that in comparison the truth is much worse than you think.
Let's take an example.
You assign 5,000 credits to a Traffic Exchange and promote a capture page and you spend 5,000 credits sending an email to 5,000 members.
You gain 2 signups on the Traffic Exchange traffic but only 1 on the Safelist so which is better?
Now obviously you would say the Traffic Exchange is the winner in this example but thats where deception in numbers comes in.
According to the list in question Safelists are shown to convert at 250:1 and Traffic Exchanges at 3,800:1 and with those numbers you would be forgiven for assuming that you get 10 times more conversions at mailers than you would at Traffic Exchanges.
However this is not the case, in fact its far from it because of one main and very important difference.
The numbers are based on views only.
Now seeing that the average active safelist gets around 60-100 clicks per 5,000 mails sent you can start to see how those conversion rates are woefully misleading.
For a Safelist to live up to its 250:1 conversion rate you would need to send to 20,000+ members or at least send the same message 4 times to 5,000 each time totalling 20,000+ credits.
Now for a Traffic Exchange to live up to its 3,800:1 conversion rate you would need how many credits? 3,800!
So don't be fooled by a Safelist winning in the conversion war every time because unlike a Traffic Exchange, sending to 5,000 doesn't mean you are going to get 5,000 views!
With that we are going to finish this Chapter and continue on the various types of traffic in the next chapter so keep a lookout for that!
Until then,
Your mission should you choose to accept it:
Continue your Surf Routine explained in Chapter 2