The Downliner - part 5
How to use The Downliner effectively Part 5
In the last chapter you learned one of the two things you need to start creating yourself an income so now we are going to look at how you present that in the form of a Capture page.
If you joined TrafficWave then you no doubt already know how to create a campaign so we don't really need to go into that, after all, these newsletters are supposed to be about getting the most from The Downliner system. If you need to learn how to set up your first Autoresponder then RocketResponder has an in-depth video on how to do this. TrafficWave has some videos as well so do some hunting on the site and you will find them.
So what is a Capture page compared to say, a Splash page?
Capture pages, as is suggested by their name, are designed to capture a visitors information like Name, Email, Contact Number, etc whereas a Splash is a page that has a clickable link to the program you are promoting without asking for your contact details.
The good thing about Capture pages is you can afford to be vague about your opportunity because as we all know vague can encourage curiousity and you want your audience to be curious enough to take the steps of entering their details for more information.
Being too vague though will not help your conversion rates so you need to have a fine balance between vague and obscure and this can be difficult to master at first. Don't worry you will get the hang of it in time. In this industry practice makes perfect and it takes a lot of practice :)
For example, "I can show you the secrets to earning an income online" tells the visitor that if they provide their details they will have the opportunity to learn somthing related to building an income using the internet.
Whereas "I will show you how!" can mean anything. "I can show you how to add your name to an autoresponder" or "I can show you how to create a dining table with this handy woodworking course!". Too vague and people will just ignore your offer.
Another way to encourage a visitor to part with their details is to offer them something in return aside from being on your Autoresponder. You could, for example, offer them a sought after ebook related to what you plan to show them once they are signed up to your list.
You can find ebooks or PLR as it's known in the industry, almost anywhere. Just do a search for PLR or ebook and your chosen category. Make sure the ebook is not copyrighted otherwise you could run into some serious legal issues by giving it away for free. The types you are look for are Free for Public Distribution.
Now how you choose to distribute it is entirely up to you. With ebooks there is always an issue with editing the file to include your own links so as an alternative you could create a set of emails with each email containing 1 page of that particular ebook. That way you create retention in your list because they will be waiting eagerly for the next installment whilst also being able to mold the contents to fit with what you are promoting.
So now you should have an idea of what message you want your page to convey as well as the contents of your email series. So let's build that Capture page.
The Downliner has a custom page builder you can use to promote or capture anything you want but if you already have a page builder in mind you can use that instead.
If you are still not happy with the look then go ahead and click the Pencil Icon in Campaigns to edit it.
The Custom Page does not need any background images or containers in your code because this is already provided as well as Maryanne Myers 1ProfitRing Webring so you can earn email credits and leads and Downliner referrals just by promoting your Custom Page in your Campaigns!
Just make sure you have added your 1ProfitRing username in your Account page otherwise the signup to 1PR will go to a random member!
If you are not a member of 1ProfitRing simply click the Green Button in your Account page to join under your Downliner Sponsor.
If you are a member then just add your 1PR username and click update.
From this point anyone in your downline will join 1PR under you when they also click that button!
1ProfitRing and The Downliner work so well together without conflict that I decided to partner with Maryanne to offer members Exchange advertising from The Downliner whilst also offering Email advertising via 1ProfitRing!
So now you have an Autoresponder and a Capture page created. An Autoresponder and a Capture page pretty much go hand in hand with one another to the point where without one the other will not function. Without an AR (Autoresponder) your Capture page does not collect anything and without a Capture your AR does not record anything.
So whats the Second thing in the list of only two?
Thats for another chapter ;)
Until then,
Your mission should you choose to accept it:
How to use The Downliner effectively Part 5
In the last chapter you learned one of the two things you need to start creating yourself an income so now we are going to look at how you present that in the form of a Capture page.
If you joined TrafficWave then you no doubt already know how to create a campaign so we don't really need to go into that, after all, these newsletters are supposed to be about getting the most from The Downliner system. If you need to learn how to set up your first Autoresponder then RocketResponder has an in-depth video on how to do this. TrafficWave has some videos as well so do some hunting on the site and you will find them.
So what is a Capture page compared to say, a Splash page?
Capture pages, as is suggested by their name, are designed to capture a visitors information like Name, Email, Contact Number, etc whereas a Splash is a page that has a clickable link to the program you are promoting without asking for your contact details.
The good thing about Capture pages is you can afford to be vague about your opportunity because as we all know vague can encourage curiousity and you want your audience to be curious enough to take the steps of entering their details for more information.
Being too vague though will not help your conversion rates so you need to have a fine balance between vague and obscure and this can be difficult to master at first. Don't worry you will get the hang of it in time. In this industry practice makes perfect and it takes a lot of practice :)
For example, "I can show you the secrets to earning an income online" tells the visitor that if they provide their details they will have the opportunity to learn somthing related to building an income using the internet.
Whereas "I will show you how!" can mean anything. "I can show you how to add your name to an autoresponder" or "I can show you how to create a dining table with this handy woodworking course!". Too vague and people will just ignore your offer.
Another way to encourage a visitor to part with their details is to offer them something in return aside from being on your Autoresponder. You could, for example, offer them a sought after ebook related to what you plan to show them once they are signed up to your list.
You can find ebooks or PLR as it's known in the industry, almost anywhere. Just do a search for PLR or ebook and your chosen category. Make sure the ebook is not copyrighted otherwise you could run into some serious legal issues by giving it away for free. The types you are look for are Free for Public Distribution.
Now how you choose to distribute it is entirely up to you. With ebooks there is always an issue with editing the file to include your own links so as an alternative you could create a set of emails with each email containing 1 page of that particular ebook. That way you create retention in your list because they will be waiting eagerly for the next installment whilst also being able to mold the contents to fit with what you are promoting.
So now you should have an idea of what message you want your page to convey as well as the contents of your email series. So let's build that Capture page.
The Downliner has a custom page builder you can use to promote or capture anything you want but if you already have a page builder in mind you can use that instead.
If you are still not happy with the look then go ahead and click the Pencil Icon in Campaigns to edit it.
The Custom Page does not need any background images or containers in your code because this is already provided as well as Maryanne Myers 1ProfitRing Webring so you can earn email credits and leads and Downliner referrals just by promoting your Custom Page in your Campaigns!
Just make sure you have added your 1ProfitRing username in your Account page otherwise the signup to 1PR will go to a random member!
If you are not a member of 1ProfitRing simply click the Green Button in your Account page to join under your Downliner Sponsor.
If you are a member then just add your 1PR username and click update.
From this point anyone in your downline will join 1PR under you when they also click that button!
1ProfitRing and The Downliner work so well together without conflict that I decided to partner with Maryanne to offer members Exchange advertising from The Downliner whilst also offering Email advertising via 1ProfitRing!
So now you have an Autoresponder and a Capture page created. An Autoresponder and a Capture page pretty much go hand in hand with one another to the point where without one the other will not function. Without an AR (Autoresponder) your Capture page does not collect anything and without a Capture your AR does not record anything.
So whats the Second thing in the list of only two?
Thats for another chapter ;)
Until then,
Your mission should you choose to accept it:
The Custom Page Builder has a very easy to use Text Editor based layout with added functionality which allows you to embed Youtube videos (with Autoplay if you prefer). You can even use it to generate a QR code which mobile users can read!
Now to add the Autoresponder form code to the Custom page you simply need to copy the code from either TrafficWave or RocketResponder or any other Autoresponder you may be using and then click the <P> Source button and paste the code in.
Now to add the Autoresponder form code to the Custom page you simply need to copy the code from either TrafficWave or RocketResponder or any other Autoresponder you may be using and then click the <P> Source button and paste the code in.
Make sure you save the page without clicking the <P> Source button again otherwise Need a previewthe system will strip out all the styling tags from your form.
Once saved you can preview it using the Need a Preview? button on the right of the editor.
Once saved you can preview it using the Need a Preview? button on the right of the editor.
Create a Custom page with your form code and add your 1ProfitRing username to the Account page